'SAIYAARA' REBOOTS - RE-ENERGISES - REJUVENATES THE INDUSTRY... Yes, #Saiyaara is rewriting the record books… It's drawing audiences in hordes – and that, in itself, is a hugely positive sign for the industry... But more than just the numbers, the learnings from #Saiyaara are invaluable.
The theatrical business has had a bumpy ride this year – kabhi khushi, zyada gham – and far too often, we've blamed the audience for not turning up at theatres the way they once did.
But the problem lies with us – the industry...
⭐️ We stopped making the kind of films that compel the youth to flock to cinemas in hundreds and thousands – not just in metros, but even in Tier-2 and Tier-3 centres.
⭐️ We stopped making youth-centric films that appeal not only to the younger generation, but also to families and seniors [myself included].
⭐️ We stopped making films that moved us... The reactions to #Saiyaara on social media are out there for everyone to see... Personally, I was moist-eyed at several points while watching the film – and the finale moved me to tears.
⭐️ We stopped focusing on content – the very first step in the filmmaking process... We sidelined melodies that linger, treating music as mere filler.
⭐️ For many, star power became the be-all and end-all – and the neglect in writing and music was clearly visible.
A young love story, driven by great music and heartfelt emotions, will always find its audience.
I'm thrilled that #Saiyaara has struck gold... What's even more heartening is that #YRF has backed this gem... #YRF, a banner synonymous with love stories, now has another massive blockbuster in its catalogue – a love story, once again... But this time, it stars two rank newcomers and is helmed by the supremely talented #MohitSuri.
When a film works big time, it brings with it optimism and renewed confidence... #Saiyaara hasn't just worked – it has rebooted, re-energised, and rejuvenated the industry... It has brought the confidence back – and how!
